Faktor Utama Pembentuk Harga Saham
Tulis Gerald M. Loeb di buku The Battle for Investment Survival : The most important single factor in shaping security markets is public psychology. . . Faktor terpenting yang membentuk harga saham adalah psikologi publik/pasar. Sometimes for years certain popular shares will be persistently overvalued by the public, which continues to pay an unreasonabel sum in proportion to the theoritical valuation. And likewise, frequently, theoritic undervaluation will persit for years. It does not help one's account to feel sure one is short theoretically overvalued stocks that are currently rising or long those theoretically undervalued but actually sinking in price. Terkadang publik menghargai tinggi bertahun-tahun saham-saham yang popular, dan terus membayar harga jauh tinggi dari valuasi teoritis. Begitu pula, harga jauh rendah dari valuasi teoritis bisa bertahan bertahun-tahun. Seseorang bisa rugi banyak kalau short saham yang secara teoritis mahal tapi terus naik atau long saham yang